Hello! I’m Sierra, a seasoned marketing and communications executive with over 15 years of experience spanning AI, sustainable tech, entertainment, beauty, non-profit, and luxury goods.

As a T-shaped marketer, I offer a comprehensive skill set across a wide array of marketing disciplines, including content marketing, social media strategy, email marketing, search engine optimization (SEO), paid advertising, user experience (UX), and data analytics.

My deep expertise is centered on digital marketing, with a particular focus on content marketing and conversion rate optimization, alongside specialized areas like influencer marketing and brand strategy.

With a people-first approach and a passion for continuous learning, I excel in crafting innovative multi-channel strategies that elevate brand awareness and drive results.

My career has taken me through diverse leadership roles, from President to Head of Marketing.

I’ve had the pleasure of working with notable brands and organizations such as Beautycon, Flexjet, Nike, L'Oréal, Marrow Fine, Michael M Jewelry, The Real, E! News, Wendy Williams Show, The View, EXTRA, The Talk, Esther Wojcicki, Fox, CBS, Magnolia, Vivendi, Saban, and Lionsgate Digital, along with impactful non-profits like The River Phoenix Center for Peacebuilding and The Anti-Recidivism Coalition.

Based in Los Angeles with my fiancé and two rescue pups, I balance my professional pursuits with personal interests like walking, puzzling, and exploring wine-tasting adventures.

Honored by MARsum as a Top 100 Global Fashion Apparel and Beauty Marketing Leader in 2021, I bring a unique blend of expertise, warmth, and enthusiasm to every project.

I’m also deeply committed to human rights, having founded 98society to tackle sexual assault issues and support survivors, and co-founded Be More Heroic, a national anti-bullying non-profit. Let’s connect!